Ian
priscilla 1Australia
June 29th 2007 11:49
Tourism in Australia is a very large sector of the economy, the tourism industry represents 4.7% of Australia's GDP, is responsible for 11.2% of Australia's export earnings, and employs 6% of the workforce. Australia also received the 10th biggest revenue from being a tourist destination in 2002, 2003 and 2004.
Australia's international tourism campaigns have largely centred around the image of Australia as a wild, expansive, almost uninhabited continent, with all manner of exotic scenery and wildlife, endless beaches, large coastal cities and friendly, relaxed locals. A famous advertising campaign of the 1980s featuring Paul Hogan offering American tourists the chance to "throw another shrimp on the barbie" serves as an exemplar of this marketing approach. Whilst often criticised in Australia as presenting an unrealistic and embarrassing image of Australians and Australia as unsophisticated and uncultured, the approach seems to have succeeded in attracting visitors. A 2006 Tourism campaign using Australian colloquialisms was typified with the slogan: "So where the bloody hell are you?"
Popular tourist destinations in Australia include:
• Sydney, particularly the Sydney Opera House and the Sydney Harbour Bridge
• The beaches, particularly those of the Gold Coast.
• The Great Barrier Reef
• Cairns, known as the gate to the Great Barrier Reef
• Uluru (Ayers Rock)
• South Australia, for wine tasting
• Kakadu National Park
• Melbourne, including the Melbourne Cricket Ground
• Tasmanian wilderness and historical sites
• Broken Hill, particularly the many Art Galleries as well as the many important Australian historical sites
• More generically, the Outback.
Below are some brilliant pictures showing the beauty and variety of our wonderful country. See some photos here.
*These pictures used with permission from Damn Funny Pictures.
**This article is licensed under the GNU Free Documentation Licence. It uses material from the Wikipedia article Tourism in Australia.
Australia's international tourism campaigns have largely centred around the image of Australia as a wild, expansive, almost uninhabited continent, with all manner of exotic scenery and wildlife, endless beaches, large coastal cities and friendly, relaxed locals. A famous advertising campaign of the 1980s featuring Paul Hogan offering American tourists the chance to "throw another shrimp on the barbie" serves as an exemplar of this marketing approach. Whilst often criticised in Australia as presenting an unrealistic and embarrassing image of Australians and Australia as unsophisticated and uncultured, the approach seems to have succeeded in attracting visitors. A 2006 Tourism campaign using Australian colloquialisms was typified with the slogan: "So where the bloody hell are you?"
Popular tourist destinations in Australia include:
• Sydney, particularly the Sydney Opera House and the Sydney Harbour Bridge
• The beaches, particularly those of the Gold Coast.
• The Great Barrier Reef
• Cairns, known as the gate to the Great Barrier Reef
• Uluru (Ayers Rock)
• South Australia, for wine tasting
• Kakadu National Park
• Melbourne, including the Melbourne Cricket Ground
• Tasmanian wilderness and historical sites
• Broken Hill, particularly the many Art Galleries as well as the many important Australian historical sites
• More generically, the Outback.
Below are some brilliant pictures showing the beauty and variety of our wonderful country. See some photos here.
Sydney, New South Wales
Uluru (Ayers Rock), Northern Territory
12 Apostles, Victoria
Kangaroos
Perth, Western Australia
Melbourne, Victoria
*These pictures used with permission from Damn Funny Pictures.
**This article is licensed under the GNU Free Documentation Licence. It uses material from the Wikipedia article Tourism in Australia.
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